Hot hair care tools are excellent in a lot of situations, like transforming boring, lifeless hair into drop-dead gorgeous waves. But maintaining a healthy head of hair traditionally hasn't been one of them. Heat is one of the biggest causes of damaged hair, and if you aren't careful, using it too liberally can leave your locks looking dry, dull, and depressing.
But it works so well... Why is heat bad for my hair?
The beautiful curls that we all love are created by rearranging your hair’s hydrogen bonds. These bonds break every time you wet your hair or apply heat. Popular styling tools, such as curling and flat irons use extremely high temperatures of up to 425 degrees. When you expose your hair to this type of extreme and direct heat it causes major damage in 3 major ways:
• The epicuticle layer and the goopy cement that holds your hair together burns off at high temperatures! As a result, the hair loses a vital source of consistent moisture, the rigid cuticle scales are left exposed and the “cement” that holds cuticles in place is compromised. Leaving the hair porous, rough, dull, and vulnerable to breakage.
• Your hair is made up of 15% water. Water boils at 212 degrees, well below the temperature of most hot tools. This means that using hot tools leaches all the water content from within your hair! This heat seriously affects your hair’s natural moisture balance.
• The hair cuticles themselves are made up of keratin, which burns at 451 degrees Fahrenheit, so all the keratin in your hair gets weakened and really close to burning off!
Is it any wonder that hot tools cause dryness, frizz, and ultimately hair breakage?!
Moreover, the more you use hot hair styling tools, the worse the situation gets. Frequent heat exposure can cause lasting damage, especially on chemically treated hair (colored), and can also destroy the hair’s natural sheen.
So what’s the solution..?
Introducing the Wrapcurl STEAMPLEX rollers
Unique STEAMPLEX Hair Rollers create beautiful, bouncy, and shiny curls/waves without heat damage!
Using unique technology, the STEAMPLEX hydrates, seals, and styles your hair at the same time by blending moisture from the air and with bio and ion producing elements to generate nano ionic steam for up to 25 minutes after activation.
STEAMPLEX penetrates hair deeply and it infuses hair with HEALTHY MOISTURE & HYDRATION, always working at temperatures lower than the boiling point of water (212 degrees) to ensure your hair is never leached of vital moisture.
Aside from preventing devastating heat damage, the STEAMPLEX also prevents Lipid burn-off, Keratin Damage, and Dehydration.
At Wrapcurl we help our customers along their healthy hair journeys. Learn about Our STEAMPLEX rollers that hydrate and condition your hair while creating amazing on-trend styles WITHOUT heat or mechanical damage.
Discover the new way to achieve a perfectly styled, hydrated, and healthy head of hair.
Purchase your Wrapcurl STEAMPLEX today!