Wrapcurl didn’t start out as a business—it was the solution to my hair problems. My journey with Wrapcurl began because I struggled with hair issues my whole life. I had a tedious relationship with my hair and was always dreading “hair wash day”. I tried different methods with varying degrees of success, applying high heat in the form of round brushes, blow dryers, flat irons and curling irons was the only way would finally get the results I was seeking. The worst part was that great results were temporarily because hair damage, frizzy split ends, dull tresses would inevitably follow. This yo-yo effect led to an amazing amount of frustration and confusion within me. As a young single professional I took a chunk of time from my weekend to go to the hair salon and sit under the dryer for an hour. When I became a wife and a mom, I still managed to keep my routine, until the birth of my twin boys Oliver and Nicholas. that was it. I went online and began to buy every available product to fill the gap. I bought a lot and tried a lot… I tried everything from flat irons, curling irons, hot rollers, blow dryers to rollers that you sleep in to smooth and curl my hair. Nothing worked that was easy, didn’t take all day and didn’t damage my hair. I ended up realizing that there was nothing to solve my dilemma but I couldn’t imagine myself spending a my life with frizzy dry hair, extending the days between washes. I was already used to avoiding workouts, swimming and rain in general, but this was a new level. I hit rock bottom, Wrapcurl was born out of the struggle.

Natasha Iwegbu - CEO & Founder, WrapCurl